Docfolk. Your video business mission control center.
I'm a documentary filmmaker. I never knew what it took to pay myself a normal month, or what to do this week to get near the clients I actually wanted. So I built the system I was missing: one place for the outreach, the story work, the client films, your own films, and the money.
Private test phase. A handful of filmmakers, by invitation, free while it runs.
Nothing to install. Your workspace opens in the browser the moment your account exists.
Riverbank Trust
Impact doc · warmth 3
Nordic Museum
Brand film · warmth 1
Lena Kessler
Portrait · warmth 2
A peek at the Find Clients board. Every screen is yours to rename and restyle.
Sound familiar?
Never knowing how many jobs you need to book to pay yourself
No repeatable way to get near the clients you actually want
Leads going cold because follow-ups slip through the cracks
Paying €40+/month for a CRM that was built for sales teams
A note from the filmmaker who built it
I'll be straight with you: I'm a filmmaker, not a software developer. What pushed me into this wasn't admin. It was sitting there in October with no real idea whether December was going to be fine. I had the spreadsheets and the sticky notes and half a dozen apps, and still couldn't answer the two questions that actually mattered: how many jobs do I need to book, and what do I do this week to get near the clients I want.
So I went down a rabbit hole. Months of late nights, real client projects, and endless tweaking later, this is it: a CRM shaped around how filmmakers actually work, not how a software company thinks we should. Every feature is here because I needed it on a real shoot, a real pitch, or a real edit.
It isn't a faceless SaaS product. It's the system I run my own production company on, the one I open on Monday morning to see where the month stands. When it stops working for me, I fix it. That's the whole maintenance plan, and so far it has been enough.
Lars
Documentary filmmaker · Shift Videoproductions
3 steps
No developer, no download. An account is the whole setup.
Name, email, password, and which plan you want to try. Your workspace opens on the next screen.
Client work, your own films, or both. The workspace hides the tools you don't need, and one click adds an example film to explore.
Customize your pipeline stages, connect your Google account, and start running your business.
From real buyers
“Every time I open the CRM I'm impressed with the depth of your work.”
Docfolk buyer
“This is absolutely genius. I love it! At first glance it's very complete, all the features are well thought through.”
- “Having all your communications in one place? Amazing!”
- “An overview of your channels and sales funnel so you know where you stand is super helpful.”
- “The Story Atlas is amazing. Never thought I needed it until now.”
Docfolk buyer
“This is really well thought out. Emails filtered per project, that's worth the price of admission right there. Can I just say brilliant?”
“You're doing what would cost companies tens of thousands of dollars.”
Docfolk buyer
Made for you
Whether you're a solo documentary filmmaker or running a small production company.
Manage multi-character stories, discovery calls, and a client portal in one place. Story tools built specifically for doc work.
Track leads, send proposals, manage multiple client projects, and bill accurately, without five different apps.
Pipeline from inquiry to delivery. Shot lists, a client portal, and financial tracking designed for volume work.
Internal and active project pipelines, team contact management, and analytics to actually grow the business.
Stop losing leads. Track every prospect, automate follow-ups, and look professional with branded proposals.
For filmmakers building a real business: goals, milestones, financial stats, and outreach in one dashboard.
46 features
From first pitch to final delivery, one tool that replaces the spreadsheets, sticky notes, and scattered emails.
Build a focused list of the exact people and companies you want to film for. Add them by hand, import a CSV, or let AI scout them from an event page.
Log every touch (likes, comments, DMs, and connection requests, in both directions) in one tap, and watch each prospect's warmth climb from cold to hot so you always know who to reach out to next.
One daily screen for every outreach action due now (sequence steps, sales-sprint moves, and 'they watched your pitch' follow-ups), sortable by prospect warmth so you work the hottest leads first.
A time-boxed push to close a few deals: drag prospects across a board from picked to won, with a live revenue goal and a countdown.
Multi-step email drips where every send waits for your approval and a single reply halts the sequence. Automation that never goes rogue.
A one-click strategic brief on any company: content strategy, marketing spend, story openings, and where you fit. For your eyes only, and the basis for a client-facing Story Audit one click later.
Turn that research into a client-facing Story Audit: scored gauges backed by verbatim evidence from their own material, with your film examples and case studies attached. Edit any wording before you share the link.
The same audit as a lead magnet that runs itself: prospects hit a button on your website, answer five questions, and get a scored, branded report in about a minute, while landing in your pipeline with their answers, scores and website attached. Scored on KPIs you write yourself, so the framework is genuinely yours.
A guided builder for a branded video page: attach the Story Audit for them to review under your video, add your offer, proof, and custom sections, then send by LinkedIn DM, email, or printable QR postcard and see exactly who watched and what they clicked.
Spin up a one-prospect landing page (with a ready-to-send reach-out message for the channel you pick) or a public intake form, both live in minutes.
A branded booking page where prospects and clients pick a time and answer your discovery questions, one question per page, synced to your Google Calendar.
Pricing
Make an account and you are in. 14 free days, no card, cancel any time, and your data exports in one click whenever you want it.
Typical filmmaker tools
...and none of them understand film production
Test phase: by invitation only, free while it runs. These are the prices afterwards.
What each plan includesNo card for the trial. On Studio + AI you pay only for the AI you actually use, added to your invoice, under a limit you control. Cancel any time.
Everything that's included:
Not a generic SaaS company. This was built by someone who runs a production company and needed something better.
One click in Settings exports everything as a single file, any time. Leave whenever you like and take all of it with you. No data harvesting.
Make an account and you are in. Nothing to install, nothing to keep running, updates arrive on their own.
Every feature is on every plan. The only choice is whether the AI runs on our key or yours, and you can cancel any month.
The AI assistants learn your writing voice. Proposals, emails, and follow-ups that sound like you, not a robot.
Run locally, or deploy to the cloud with free tools. Reach your CRM from any device, anywhere in the world.
FAQ
Get the CRM that's built for how filmmakers actually work. 14 free days, no card, and your whole business in one place by this afternoon.